Big Data: the New Water or the New Oil?

In definitional terms, big data is, as we are repeatedly told, a matter of volume, velocity, variety and sometimes veracity. But perhaps as a result of a fifth v, the vagueness of this definition, those discussing the present and future impact of big data on society routinely describe big data more figuratively and evocatively. Often, this metaphorical definition takes the form of a liquid. Streams of big data flow and cascade between – and sometimes leak from – organisations. Continue reading “Big Data: the New Water or the New Oil?”