I presented this paper, co-authored with Katie Arthur, at MIT’s Media in Transition conference in May 2019.
That social media both “giveth and taketh away” is not a new idea, but it is one that came to the fore in the tumultuous 2016. As the events of that year showed, while technological advances have afforded new space for radical media strategies—helping advance goals such as climate justice—so too have they created opportunities for political candidates from outside the mainstream to leverage populist resentment in the successful pursuit of political power. In this paper, we will explore how the use of civic media has evolved in the two years since our CMS Masters theses were submitted. While Donald Trump has, as President, consolidated his hold on mainstream media attention via his Twitter account, other voices have also emerged from the very different tradition of civic organising to share space on the “platform” of Twitter. Among the most prominent of these new voices is Alexandria Ocasio-Cortez, whose political experience as an organizer for the Bernie Sanders campaign and as a supporter of marginalised communities such as the residents of Standing Rock, helped propel her to the U.S. House of Representatives, as the youngest woman ever elected to Congress. In the paper we will explore Ocasio-Cortez’s rise, with a focus on her visibility on social media. As we will show, the rapid rise of “AOC” holds lessons for the prospects of both the “Green New Deal” policy she has trumpeted, and for whichever Democratic candidate is nominated to challenge Donald Trump in 2020.