Cross-posted from MIT’s Center for Civic Media blog.
The present presidential election is a spectacle, in the truest sense of the word, like few before. Just as FDR’s weekly radio addresses and JFK’s success in the first televised presidential debate watermark the adoption and cooption of a particular communication medium for political ends, so the 2016 campaign may go down in history as marking a seismic shift in the landscape of political uses of media. The candidate leading the charge, this time round, is unquestionably Donald Trump, currently the frontrunner for the Republican nomination. Yet it’s a little more difficult to identify precisely which medium or platform Trump has coopted. The most readily available answer seems to be ‘all of the above’ – although in different ways.

