What’s at the end of Facebook’s rainbow?

(c) Philippa Willitts on Flickr
(c) Philippa Willitts on Flickr

In a talk I gave at the Data Power conference in Sheffield a couple of weeks ago, I posed the following thought experiment: what if Mark Zuckerberg woke up feeling like Rupert Murdoch? For decades it’s been accepted – if seldom celebrated – that Murdoch’s red-tops command serious influence over the British electorate. Not for nothing, then, is it said that ‘it was the Sun wot won it‘ for John Major’s Conservatives in 1992; similar arguments could be made for each general election since, not least the most recent one. Continue reading “What’s at the end of Facebook’s rainbow?”

Why social data isn’t always a reliable indicator

From XKCD

“What social data can tell you: pretty much everything” proclaimed Azeem Azhar, founder of PeerIndex, in a popular post on LinkedIn earlier this week. We can perhaps forgive Azhar the hyperbolic lead-in, but hisarticle as a whole indulges in untrammeled evangelism for social data which obscures much of the nuance and uncertainty regarding what exactly this new source of data can actually tell us about society. Continue reading “Why social data isn’t always a reliable indicator”