“What social data can tell you: pretty much everything” proclaimed Azeem Azhar, founder of PeerIndex, in a popular post on LinkedIn earlier this week. We can perhaps forgive Azhar the hyperbolic lead-in, but hisarticle as a whole indulges in untrammeled evangelism for social data which obscures much of the nuance and uncertainty regarding what exactly this new source of data can actually tell us about society. Continue reading “Why social data isn’t always a reliable indicator”
Josh Cowls 